Product Marketing Coordinator (Contract)

at  Jam City

LUDIA – UNE ENTREPRISE JAM CITY

Fondé à Montréal en 2007, et acquis par la société de divertissement mobile primée Jam City en 2021, Ludia est un des studios leaders du jeu vidéo mobile au Canada. Notre ambition : être au cœur de la vie des gens, attiser la flamme de leur imaginaire et avoir un impact positif dans leur quotidien. C’est pourquoi nous travaillons main dans la main avec les plus grandes licences de divertissement au monde et que chaque jour est dédié à créer le meilleur des jeux mobiles.

LUDIA – A JAM CITY COMPANY

Founded in Montreal in 2007 and acquired by award-winning mobile entertainment company Jam City in 2021, Ludia is one of Canada’s leading mobile video game studios. Our ambition: to become a part of everyone’s life, to spark the flame of their imagination and make a positive impact on their daily lives. That is why we work hand-in-hand with the world’s leading entertainment franchises and dedicate ourselves in creating the best of mobile gaming every day.
Jam City is seeking a 6-month contract Product Marketing Coordinator to primarily support the Ludia games portfolio. This position is reporting to the Senior Product Marketing Manager, and will work cross-functionally across internal teams and external partners to deliver best in class campaign executions.

• With the Senior Product Marketing Manager, brainstorm, develop and execute key promotional activations to drive engagement during key events
• Support the Senior Product Marketing Manager in working with the studio production, design, art, and product management teams to gain alignment on priorities and product roadmap.
• Support and drive cross-functional collaboration with internal Game Team, Product Team, UA, Consumer Insights, Publishing, Social Media, Communications and IP partners to develop focused integrated marketing campaigns in alignment with product roadmap
• Support and execute social marketing and community strategy, providing mentorship and guidance to the social media team member(s) responsible for editorial calendar, website and CRM execution
• Support and execute portions of the brand strategy, including positioning, key messaging, and visual identity to reach the right audience and help our games stand out in the marketplace
• Follow up and manage submission and approval processes with licensing partners. Provide and deliver ad hoc reporting and requests by licensor. Cultivate relationship to effectively collaborate, problem solve, and maximize co-marketing opportunities
• Provide support to other studio Product Marketing Managers if needed