Product Marketing Executive

at  Canon

Job Duties

Preparation of New product launch / Answering inquiry about exisiting models

• To study and understand product feature, positioning, unique selling points
• To set up item master, price in a system to launch new mdel
• To track and manage time schedule until launching
• To support ASO/CBP from a standpoint of product knowlede
• To liaise with other division/stakeholder and provide necessary information
• To liaise with HQ and get the necessary information to solve the issue

Product training and Marcomm material creation

• To organize and support product training for ASO/CBP
• To create Marcomm materials
• (i.e. Demo guide, Print sample, Competitor comparison, Ad. video, Case study, Success story, eDM, Social Media post content, etc…)

Collect market voice and feedback to team and HQ for improving the product

• To do survey and compile the reply then feedback to HQ effectively
• To send the request to HQ about new feature with solid logic
• To analyse market data and utilize it for sales growth

Budget process and P&L management

• To input price, sales qty, etc into budget system for building up quarterly budget
• To prepare budget presentation slide
• To analyse P&L budget and result

Reporting

• To consolidate sales figure and visualize the data effectively
• To make presentation slide for event

JOB REQUIREMENTS

 At least a bachelor’s degree in marketing, business or a related field is required
 At least 3 years of experience in product marketing experience preferably in commercial printing business industry (but not a must)
 Proficient in Microsoft Office applications (especially Excel and PowerPoint)
 Good communication and presentation skills
 Highly adaptable to changing business requirements and market trends
 Candidates must be able to demonstrate an appreciation of electronic products/gadgetry and developments within the printing industr

Please refer the Job description for details