Product Marketing Executive

at  Puratos

Job Description

POSITION OVERVIEW

We are currently seeking a:

KEY ACCOUNTABILITIES

• Strategic planning
• Understands and recommends how to manage the product range and marketing activities for SBU Bakery.
• Able to interpret internal and external data and help develop SBU Bakery’s short-term strategy and positioning in line with headquarters’ strategy and local market opportunities.
• Manage the marketing mix of the SBU and build short-term product strategies analyzing consumers’ and customers’ needs, assuring the profitability of the product range.
• Contribute to creating an annual marketing plan focusing on the group strategic pillars.
• Support Customer Marketing of each channel to decline the strategy for each channel (industry, foodservice, retail, artisans & distributors)
• Market analysis
• Review market research and available databases to build consumer understanding on the categories.
• Propose and lead local data gathering through market research or similar.
• Gather competitors’ information on products, pricings etc
• Product management
• Manage the portfolio including continuous range optimization and SKU management.
• Manage the key actions and relationship between the country and the SBU team at headquarters.
• Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
• Develop packaging for SKU produced locally.
• Customer support
• Collaborate with the customer marketing team and sales team to build relations with customers.
• Support our business development teams to promote solutions in a comprehensive way, relevant to each individual customer need.
• In collaboration with the customer marketing team, develop promotional strategies for different channels and customers.
• Communication
• Develop efficient communication tools to help position Puratos as per company strategy across all channels (Retail, industry, artisan)

Please refer the Job description for details