Product Marketing Executive

at  Switchee

Base pay: £35k-45k
IC1 as per our Career Development Framework.
IC1’s focus is learning how to make wise decisions and uncover root causes. This might be one of your first professional roles in your specialism.
Annual Bonus: up to 10%+ (based on Company Performance)
EMI Share Options: £10,000
We’ve calculated this compensation in line with our Benchmarking Philosophy.
Opportunity for a motivated Product Marketing Executive to join a high-growth technology start-up focused on eliminating fuel poverty and improving living standards in social housing through data insights.
Reporting to: Product Marketing Manager
Location: This is a remote first role with quarterly company gatherings and limited customer travel and team away days.

ESSENTIAL SKILLS:

• Committed to continuous learning: drive to learn product marketing as a craft and a proactive approach to personal and professional development.
• Passion for social impact and Switchee’s mission: a strong interest in either net zero or social housing standards, coupled with a commitment to making a positive difference.
• Excellent communication and interpersonal skills: ability to build and manage relationships with a variety of stakeholders effectively.
• Detail-oriented and creative flair: demonstrates high attention to detail and has a vision for creative assets like flyers, logos and graphics.
• Project management capability: strong organisational skills to manage projects, prioritise tasks, and meet deadlines.
• Multitasking ability: comfortable handling multiple priorities in a fast-paced environment.
• Content experience: confident in creating compelling content such as blogs, white papers, case studies, and marketing emails.
• Interest in policies: keen to understand and analyse the impact of decarbonisation or social housing policies on both the sector and our business.
• Resilience: have persistence in achieving goals and driving initiatives to completion.
• Proactive self-starter: takes initiative to identify and pursue opportunities and projects within the business.

DESIRED EXPERIENCE:

• Product marketing or related experience: minimum of 1-2 years experience in product marketing, brand management, or product management within tech/SaaS platforms. A clear understanding of and motivation for product marketing is essential.
• Competitor analysis: experience in building competitor profiles or other marketing intelligence information, structuring and delivering to organisation to inform strategy.
• Experience in dynamic environments: experience working in a fast-paced, dynamic environment such as a scale-up, start-up, or consulting firm, or similar with a high performance culture.
  At Switchee your growth and development will be the focal point for your quarterly performance and progression conversations with your manager. We will encourage you to reflect on our Career Development Framework to enable you to grow in line with your scope of role and responsibilities. Our CDF is divided into levels where a selection of expected behaviours describes your ability to move up on the career ladder for your role. We have had 20% promotions in the last 12 months, and our manager:employee ratio is 1:3.
  P.S Switchee is a Disability Confident Employer and we aim to provide reasonable adjustments for our new hires to ensure they are successful and supported in their roles. We also practice an anti-bias approach to recruitment. Read more about it here.

OUR CULTURE

At Switchee, we value diversity, inclusivity, and empowerment. We look for individuals who share our values and can contribute to our culture. We believe in celebrating successes, learning from failures, and continually seeking opportunities for personal and professional growth. If you are passionate about our mission, interested in energy efficiency, and excited about the prospect of working in a dynamic and innovative environment, we would love to hear from you.

APPLICATION PROCESS:

• Phone screen with Olya (People Director)
• Technical interview: Jess (Marketing Director) and Oliver (Product Marketing Manager)
• Written task presentation: Kikky (Digital Marketing Manager) and Oliver
• Culture fit: Leanne (Talent Manager) and Will (Events Manager)
  To prepare for the interview stages, review all the available information about Switchee online, and our careers website and most importantly, prepare real-life examples of having dealt with the responsibilities listed in the job description.
  Our average time to hire is 24 days, this is from the moment we receive your CV to the offer letter sent.

YOUR RESPONSIBILITIES

In this role, you’ll develop and execute marketing campaigns and promotional initiatives to help us reach new and existing customers with clear and compelling messaging that inspires them to learn about, and adopt Switchee.
You’ll work with many teams across the organisation including Product Engineering, Commercial and Customer Success. You will help shape the future of Switchee through alignment with cross-business work streams and product roadmap development, driving product launches and creating the narratives to inspire the social housing industry. You’ll have a good sense of overall industry trends, and the competitive landscape, and apply this knowledge to our positioning and business materials.

As a Product Marketing Executive, your role will focus on the following:

• Product launches and updates: support new launches with outward-facing messaging, bringing to life technical features in ways that excite and speak to the right audience.
• Market intelligence: build a detailed, bottom-up picture of the competitor landscape, and keep a pulse on industry trends, capabilities of other providers, and customer needs.
• Sales enablement: communicate the value proposition of exciting new offerings in any of our core areas of decarbonisation/net zero, fuel poverty and mould risk. Develop sales tools such as live training sessions, presentations, brochures, and info-sheets to support the selling process.
• Product positioning and messaging: develop and maintain differentiated positioning and messaging for Switchee products and services to be used in various marketing activities.
• Project and stakeholder management: manage projects from conception to completion, ensuring timely delivery and effective collaboration across teams. Coordinate with stakeholders to align objectives, gather input, and drive progress, ensuring that project milestones are met and that all parties are informed and engaged throughout the process.
• Demand generation and content creation: contribute to demand generation and campaign planning. Create thought leadership content, work with videographers for content that comes to life, blogs, webinars and more.
• Brand awareness: communicate and share knowledge with industry experts and analysts to increase positive brand awareness. Attend events to represent Switchee