Product Marketing Executive

at  Turtl

Turtl is a London-based B2B SaaS company. Founded in 2015, we have grown to 400+ customers and 100+ team members. Initially bootstrapped and later angel-funded, we completed a successful Series A round with Octopus Ventures in late 2021.
Our mission is to put performance at the heart of every online document. We do this by providing a market-leading content platform based on the psychology of how we read, backed by intuitive authoring tools, market-leading analytics and patented personalization capabilities. The documents our customers produce on our platform cover a wide range of use cases – from thought leadership to proposals and from case studies to partner comms – and have been independently proven to engage readers for up to 10x longer than the available alternatives, such as PDF.
While our history lies in serving exclusively blue-chip businesses on enterprise licenses, our future – and an accelerated growth trajectory – lies in a combination of a product-led go to market and a series of exciting, industry-leading product innovations in the field of AI and automation. These innovations have the potential to permanently change the way businesses look at content production and performance.
Turtl is squarely focused on this next exciting stage of growth, which brings with it many new opportunities and challenges. It’s a fast-paced work environment, so we’re looking for talented people who want to continuously learn and actively embrace challenges. You’ll find Turtl a straightforward and open place to work, where colleagues can be relied on to help.
If you’re ready to take on a new challenge, then it’s a great time to be joining the team!

REQUIREMENTS

• Strong experience in, or passion for, product marketing and digital marketing
• Good copywriting/content creation skills
• Knowledge of digital marketing concepts and best practices
• Experience in working in a B2B SAAS marketing background and working with sales teams
• Excellent multi-tasking capabilities
• Strong communication and interpersonal skills
• Analytical mindset and critical thinking

THE ROLE

As Product Marketing Executive you will be the product “champion” in the marketing team. The role is responsible for collaborating with the product and sales teams to ensure the Turtl product is showcased consistently and as clearly as possible for both customers and prospects. This includes creating and maintaining relevant materials, from product features on the website, to case studies and relevant sales collateral. You will be an integral part of ensuring the product gets communicated correctly in our digital marketing efforts.
Due to the extensive communication needed between multiple teams, this role requires an individual with strong organizational skills, attention to detail and someone who is able to manage relationships with multiple internal and external stakeholders.

WHAT YOU’LL DO

• Work with the product team to develop an in depth understanding of features and benefits of our product/services
• Create messaging to communicate our value proposition, product features and new product releases
• Draft and upload content for website landing pages, blogs and Turtl Docs
• Provide creative ideas for content marketing, website updates and product marketing activities
• Plan and implement new product and feature launches
• Own the case study process, from sourcing through to featuring on the website and in emails
• Measure and report on the performance of digital marketing assets using a variety of analytics tools (Google Analytics, Google Search Console etc.)
• Assist in the the creation and implementation of strategies to build a robust customer journey
• Collaborate with stakeholders across the business to improve the website user experience (content, design, product and sales teams)
• Support website testing include both usability and A/B tests
• Overall support on internal comms and sales enablement, working with the sales team to distribute marketing materials
• Keep informed on current online marketing trends and provide support in ensuring strategies are kept up-to-date
• Develop understanding of multiple digital channels including paid search and paid social