Product Marketing Lead

at  Association for Project Management

QUALIFICATIONS (DESIRABLE)

• Educated to degree level
• CIM qualified or working towards it

EXPERIENCE

• Experience of working in a marketing department, preferably in a commercial environment
• Experience of executing integrated multi-channel marketing campaigns with a particular focus on digital marketing
• Analytical experience
• Budget management experience

SKILLS

• Able to plan and use digital media effectively
• Ability to build effective business relationships
• Analytical ability
• Effective PC skills including Word, Excel, PowerPoint
• Ability to use CRM database and create reports
• Strong ability to produce clear written documentation
• Excellent communication skills – written and verbal
• Well-developed teamwork skills
• Strong organisational skills
• Negotiation skills

JOB ROLE OVERVIEW

An opportunity has arisen for a Product Marketing Lead, to join our busy Marketing team on a fixed term basis.
As the Product Marketing Lead, your core focus will be successfully delivering a schedule of marketing campaigns to promote events, outreach and learning products for APM, tailored to the appropriate target audience and measured against agreed-upon targets and KPIs. Collaborating with the Product Marketing Manager and the marketing and business development teams, as well as a team of external contracted consultants and internal stakeholders, will also be a key aspect of your role. This collaboration aims to ensure that marketing campaigns align with and contribute to meeting our annual targets for our products and services.