Product Marketing Lead (Bogota) - October 2024

at  Dialectica

ABOUT DIALECTICA

Dialectica is a B2B information services firm that serves the world’s top business professionals, by enabling them to gather real-time information and insights from industry experts across various markets, industries, and regions.
Driven by our mission to achieve unparalleled customer recognition, we are developing the most trusted and innovative knowledge-sharing platform in the world.
Dialectica has been recognized as one of Europe’s fastest-growing companies by the Financial Times for 4 years in a row, a Top Employer for Recent Graduates by The Career Directory in Canada and a Best Workplace.
We believe in supporting our people to do their best work and grow, and building a dynamic, empowering, and respectful workplace is core to our purpose: Accelerate the shift to a prosperous society by empowering better decision-making.
With a global presence spanning 5 offices across 3 continents and a highly-trained team of over 1,000 employees, we are always looking for individuals who share our belief that our work transcends individual and organizational benefits, contributing significantly to the collective advancement of society. Our values serve as a mirror reflecting our culture and beliefs, defining not only who we are but also shaping how we work and what we stand for.

These values include:

• Respect
• Teamwork
• Ownership
• Growth Mindset

REQUIREMENTS

• 5-10 years of marketing, product marketing, journalism or thought leadership experience
• Proven experience in B2B product marketing, with a track record of successful product launches and revenue growth.
• Strong analytical and research skills to understand market dynamics and customer needs.
• Advanced knowledge of marketing automation.
• Familiarity with digital marketing strategies and tools, including SEO, SEM, and email marketing.
• Exceptional written and verbal communication skills, with the ability to create impactful marketing content.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines.
• Previous experience in information services or consulting is preferred.
• Advanced degrees or product marketing certifications are a plus.

ABOUT THE ROLE

We are looking for a tech-savvy and results-driven Product Marketing Specialist to join the Global Marketing team at Dialectica. In this role, you will be instrumental in developing and executing strategic product marketing programs for our solutions targeting different client segments. The ideal candidate possesses a deep understanding of B2B marketing, Growth Marketing dynamics, and is passionate about driving business growth through targeted marketing strategies.

RESPONSIBILITIES

Content Creation

• Create compelling and targeted marketing collateral, including but not limited to product messaging, landing pages, blog posts, case studies, product videos, and email campaigns.

GTM Strategy

• Partner with the sales team to execute on go-to-market strategies, ensuring successful product launches and customer expansion.
• Collaborate cross-functionally with leadership, commercial leads, and product, to align product marketing plans with overall business objectives.

Market Research

• Conduct thorough market research to inform product position, and messaging.

Sales Enablement

• Communicate the value proposition of our solutions internally to commercial teams. Develop, maintain and distribute sales assets and collateral that improve and facilitate the business development efforts throughout the sales cycle.

Thought Leadership

• Establish and maintain a thought leadership presence in the industry by contributing to industry forums, writing thought leadership pieces, and participating in relevant events.