Product Marketing Lead

at  Captions

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We’re on a mission to serve the next billion.
We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You’ll join an early team and have an outsized impact on the product and the company’s culture.
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Check out our latest financing milestone and some other coverage:
The Information: 50 Most Promising Startups
Fast Company: Next Big Things in Tech
The New York Times: When A.I. Bridged a Language Gap, They Fell in Love
Business Insider: 34 most promising AI startups
* Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) *

REQUIREMENTS:

• 8+ years of experience working in a product marketing role
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  You are a great storyteller and an exceptionally strong writer. Communication — both written and verbal — is your strong suit
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  You maintain a practice of understanding the customer, whether through user interviews or surveys, with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more
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  You have a track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch
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  You have an eye for detail across both marketing and product; you dive deep into the product, knowing its ins and out, to become a more effective partner and marketer
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  You excel at cross-functional work, build trust with teams across the company, and can bring everyone along on the ride with you, even when there are competing priorities
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  You feel at ease with pulling your own metrics to measure performance or identify opportunities for feature adoption, whether that’s on Mixpanel, Amplitude, or a BI tool

ABOUT THE ROLE:

We’re hiring our first Product Marketing Lead; this is an opportunity to sit in a highly cross-functional role and build the product marketing function from the ground up. In this role, you will guide our positioning and nail messaging across different audiences and channels, lead product launches, and stay in lockstep with our customer and our market.

KEY RESPONSIBILITIES:

Positioning & Messaging

• Guide positioning in the market and tailor our messaging across different channels and audiences, making sure our unique value is shared through simple, clear narratives — whether on the homepage or through a case study

Leading Launches

• Plan, communicate, and execute tightly-organized, punchy product launches — each complete with its own vision and story — and making sure the entire team is in lockstep on its delivery

User & Market Understanding

• Develop a deep understanding of our users, their pain points, what they value, how to speak to them, and ways to reach them. Share these insights across the company to help inform our marketing approach and provide ideas for our product roadmap
• Have a keen understanding of a market that is quickly evolving. Stay up-to-date on pricing and packaging dynamics as they change, and have a POV on how we should evolve and improve our own pricing and packaging internally

Drive Greater Feature Adoption & Retention

• Track feature awareness, adoption, and retention with a plan on how to grow key features; partner with marketing and product to guide what features we should highlight by platform and persona at different stages of the user journey

Cross-Functional Contact

• Build deep cross-functional relationships with Product, and work closely with Customer Success and Sales to support sales efforts, whether that’s through collateral or customer stories