Product Marketing Manager, Alexa Mexico
at Servicios Comerciales Amazon Mexico S de RL de CV D44
Ciudad de México, CDMX, Mexico -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 11 Nov, 2024 | Not Specified | 12 Aug, 2024 | 4 year(s) or above | Good communication skills | No | No |
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Description:
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US. As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.
Key job responsibilities
- Establish deep expertise in Alexa’s various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
- Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
- Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
- Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
- Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
How To Apply:
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Responsibilities:
- Establish deep expertise in Alexa’s various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
- Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
- Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
- Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
- Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiative
REQUIREMENT SUMMARY
Min:4.0Max:9.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Ciudad de México, CDMX, Mexico