Product Marketing Manager

at  Analog Devices

What You’ll Do:

• Drive Innovation: Develop and seize opportunities in the rapidly growing Electric Vehicle market.
• Build Partnerships: Forge strong relationships with the world’s top EV companies.
• Shape the Future: Influence ADI’s strategic roadmap for next-generation products, driving growth and innovation

Responsibilities/Duties:

• Market Analysis & Segmentation: Conduct thorough market analysis and segmentation of emerging markets, including TAM/SAM/SOM, using market reports, direct customer feedback, and insights from field experts.
• Business Development: Identify and create new business opportunities in emerging applications such as green hydrogen.
• Collaboration with Engineers: Work closely with Applications and System Applications Engineers to understand system requirements, identify gaps in the ecosystem, and highlight the value ADI can provide.
• Sales Support: Provide comprehensive support to the worldwide sales team with collateral material, product presentations, training, pricing, quoting, and competitive analysis.
• Customer Interaction: Engage directly with the field and customers to ensure high levels of support and success in securing new opportunities.
• Product Understanding: Develop a deep understanding of product benefits for end applications and technical specifications, differentiating from the competition.
• Content Creation: Write press releases and promotional literature for publication.
• Marketing Campaigns: Manage strategic marketing campaigns to drive product success in vertical markets.
• Product Roadmaps: Participate in product definition and roadmap development.
• Customer Visits: Conduct customer visits to identify market needs and future product directions