Product Marketing Manager - Australia - AdTech

at  Blis

PRODUCT MARKETING MANAGER

We’re seeking a brilliant, inspirational, and experienced Product Marketing Manager to join our growing Product Marketing department. The Product Marketing team at Blis tell stories that bring our product and platform to life for our customers. This role will be a key driving force to Blis’ commercial success, ensuring we have a highly effective sales organization speaking our customer’s language.
Reporting into the Director of Product Marketing, the successful applicant will have a results-driven ethos inspired by a deep understanding of our customers and product, coupled with an ability to build compelling messaging & sales storytelling.
You will be expected to intimately know the killer features, differentiators, and shortfalls of your products and will work in close collaboration with product development leads and marketing teams as well as commercial sales and external partners and clients. Ultimately this should enable you to develop clear, concise and effective communication, both internal and external, to drive home differentiated product marketing by leveraging customer, market & competitive data.
This is a full-time position based in Sydney, Australia. We’ve embraced flexible working and expect this to continue indefinitely, but regular onsite visits will be required for product, sales and client sessions. We currently expect this to average around 3 times per week.

SKILLS AND REQUIREMENTS

• 4+ years of experience working in B2B product marketing, ideally within the ad-tech digital space
• Deep understanding of the AdTech media, data & programmatic industries
• Excellent communication skills – including written, verbal and presentation skills - with the ability to translate complex technical concepts into benefits-driven, simple & compelling marketing messages
• Ability to confidently present materials to large groups, both internal and external
• Demonstrated success in driving impactful product launches and end-to-end execution of GTM strategies

ABOUT US

Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.
Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.
At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture.
Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality and engages with the wider industry community to drive social change.
As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don’t condone or tolerate any form of harassment, by employees or by others who do business with us.

• Support in the production of sales collateral and effective go to market strategies for new product & feature launches.
• Create product value propositions to build and launch impactful client-facing sales material, from pitch decks to case studies and product videos. Inspiring clients and ultimately driving revenue.
• Work directly with the wider product team to ensure our products are well-positioned with commercial teams armed with the right tools to answer any incoming client questions.
• Localisation of product materials and information for ANZ region (ie language, decks, materials)
• Within single project areas, manage efficient and timely execution of product launch GTM plans, including strong cross-team collaboration with various departments & stakeholders across the business
• Market intelligence – support with knowledge gathering on our competitors and clients, who they are and what motivates them
• Build and maintain strong relationships with commercial teams across the wider business to ensure a good understanding of various challenges and how best to solve them.