Product Marketing Manager, Avigilon Alta Cloud Open

at  Motorola Solutions

COMPANY OVERVIEW

At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

JOB DESCRIPTION

Motorola Solutions is looking for an experienced Product Marketing Manager to help grow our cloud-native Avigilon Alta offering within the VS&A portfolio. Avigilon Alta is Motorola’s complete cloud security offering that helps customers protect and secure people, property and assets, while providing visibility and insight from anywhere.
As a Product Marketer, you will work across Marketing and with Product Management and Sales to develop and deliver exceptional marketing for our Avigilon Alta Video solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market, and promoting cloud product and service offerings. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns for customers and partners.

Who you are:

• You are a creative storyteller with excellent communication skills that span writing, speaking, and presenting.
• You are curious, asking questions and open to learning new technologies, new audiences, and new markets.
• You can admit mistakes, and have the ability to learn from them and move forward.
• You can take complex products or features and distill them into clear, concise, value-focused messages.
• You have the talent to create compelling and exciting messages to differentiate your product in the market.
• You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
• You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.
• You can creatively problem-solve and adapt to shifting projects and moving targets.

Day-to-Day Responsibilities:

• Partner with Product Management to be the voice of the customer
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell Avigilon Alta
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more

Preferred Qualifications & Skills:

• Degree concentration in marketing, business, or a related field
• 3-5 years of experience in Product Marketing, preferably B2B
• Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control

BASIC REQUIREMENTS

• Bachelors Degree
• 1+ years of product marketing experience

TRAVEL REQUIREMENTS

10-25%

• Partner with Product Management to be the voice of the customer
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell Avigilon Alta
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and mor