Product Marketing Manager

at  Benevity

MEET BENEVITY

The world’s coolest companies (and their employees) use Benevity’s technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more!
Benevity is looking for our next Product Marketing Manager who will have the incredible opportunity to co-lead the go-to-market for Benevity’s Community Investment portfolio. With an impressive crew of more than 900 of the world’s most iconic brands in our community, you’ve got a real opportunity to help grow our client-base and help us reach our moonshot! In this role, you will partner with our Product, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.
As a seasoned product marketer, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.

WHAT YOU’LL DO:

• Own a product portfolio, leading positioning, messaging, and product launch strategies for included products and features
• Understand market trends, buyer and user persona development, sales playbook creation, and go-to-market planning
• Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers
• Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan
• Provide “Voice of Customer” insights to product management to inform product strategy
• Develop simple and compelling positioning and messaging to attract and convert prospects and drive engagement and adoption among current clients
• Partner with the marketing team to create marketing and communications as well as broader launch plans for new products and enhancements to drive awareness and adoption
• Own the development of internal and external communications (e.g. Quarterly Updates) for the Benevity Platform in partnership with Product and the Marketing teams
• Develop core artifcats and content for the Sales Enablement and Client Success teams that clearly articulates product feature value proposition, capabilities, competitive differentiation, and more

DISCOVER YOUR PURPOSE AT WORK

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.