Product Marketing Manager

at  Bizzabo

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Bizzabo is seeking a Product Marketing Manager to join our innovative Marketing team! In this role, you will contribute towards the development of the positioning, messaging, and go-to-market strategy for software and services that empower unique experiences at every event. You will collaborate with other departments on product launch and promotion strategy to communicate the value of Bizzabo’s product to internal and external audiences.
Bizzabo’s Event Experience Operating System is a modern, intuitive platform used by the world’s leading organizations to deliver immersive experiences and events at scale. Named a Leader in the Gartner® Magic Quadrant? and Forrester Wave? for event technology, enterprises rely on Bizzabo to manage their entire event portfolio, regardless of format or size. Bizzabo is recognized by Newsweek as a 2024 Global Most Loved Workplace and as a 2024 Top Most Loved Workplaces® for LGBTQ+ employees. Bizzabo was founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan and is headquartered in New York and Tel Aviv.

• Assist in the development of Bizzabo’s go-to-market programs by segment, persona, and vertical
• Define and own messaging and market differentiation per target audience
• Manage the product and solution launch cycle, translating complex technical concepts into simpler terms to bring new features and releases to market
• Partner with Sales, Customer Success, and Solutions Engineering leadership to ensure teams are well-equipped to effectively position and sell Bizzabo solutions in a competitive environment
• Produce sales and customer enablement resources and training
• Conceptualize and draft collateral, thought leadership, and product-related materials
• Collaborate with the marketing team in planning and executing demand and lead-generation campaigns
• Produce customer lifecycle and customer marketing content to drive product adoption and positive brand engagement
• Support analyst relations efforts, including preparing for regular briefings and recurring evaluations
• Research and report on competitive and industry trends