Product Marketing, Manager - Canada

at  DealerFX Group

Position Summary:
Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Dealer-FX is a wholly owned subsidiary of Snap-on Incorporated (NYSE: SNA), which acquired Dealer-FX in 2021.
Dealer-FX has been serving automotive OEMs and dealerships for over a decade. Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers.
Dealer-FX is the exclusive or preferred service technology provider for Stellantis, Toyota, Lexus, GM, Nissan and several other OEMs in the US and Canada and has more than 2,000 dealership clients.
We are looking for a determined and enthusiastic Manager of Product Marketing to help us in our overall marketing efforts. The successful candidate will join a dedicated, energetic and innovative team who are responsible for executing OEM and dealer marketing programs. As a Manager of Product Marketing, you will work with the Senior Director of Marketing, and internal stakeholders from the product and program management teams.
Using market insight and marketing best practices you will work closely with your Dealer-FX counterparts to define innovative marketing communication campaigns to our internal and external clients. You will work with the Senior Director of Marketing to help plan and execute the go-to-market strategy ensuring that product positioning, program benefits and target customers are clearly identified and understood
Responsibilities:
A Manager of Product Marketing should be a marketing professional with an advanced understanding of behavior trends and the ability to generate creative ideas. You will be passionate about your field and well-versed in specialized marketing concepts, principles and tactics. You will be a key driver in assessing market opportunity and developing the customer value proposition for target audiences.
The goal is to deliver effective marketing programs that will help grow and retain dealers on our OEM specific programs.

Please refer the Job description for details