Product Marketing Manager

at  Causeway Technologies

PURPOSE

We are seeking a collaborative and commercially focused Product Marketing Manager to become a champion for a range of products within our Construction portfolio. You will build strong partnerships across the business to translate the value of our offerings into compelling narratives, messaging, and content for a wide range of internal and external audiences.
Reporting to the Construction Business Unit marketing leader, you will be the key enabler between marketing, product and sales for your Business Unit. You will leverage your strategic thinking and cross-functional skills to bring creative ideas to life while staying laser-focused on driving business and revenue goals. This role requires collaboration, organisation, and top-notch execution to lead impactful internal and external programmes that will support our ambitious growth plans and exciting product roadmaps.

KEY RESPONSIBILITIES

• Build a strong working relationship with your Construction marketing pod, Corporate marketing, Business Unit leader, and Sales and Product managers for your portfolio.
• Develop and maintain a deep understanding of the industry, our Ideal Customer Profiles (ICPs), buyer and user personas, competitor landscape, and market sizing (TAM/SAM/SOM) for a select portfolio of Causeway products within the Business Unit.
• Collaborate with product, sales, and the wider marketing team to support the creation commercially focused go-to-market plans and programmes – particularly for product launches and key sales plays that generate awareness, demand, and customer engagement.
• Partner closely with the product team to translate your Business Unit’s value proposition and differentiators into compelling messaging, sales collateral, and content.
• Support the sales enablement team by creating educational materials that foster internal product and audience comprehension, including for ICP and persona battlecards.
• Ensure all collateral, messaging, and content are on-brand, on-message, up to date, in accordance with our content governance programme.
• Develop internal cadences and communications with key stakeholders to gather field feedback, measure programme effectiveness and communicate progress and output.
• Lead on key refinements and improvement initiatives within the Business Unit – from A/B testing to post-mortem analysis, competitive analysis, win/loss analysis, customer interviews, mystery shopping – list not exhaustive.
• Collaborate with the broader cross Business Unit product marketing team to support product launches and strategic programmes as needed and be that connective tissue throughout the Business Units, into Corporate marketing, to ensure we have a cohesive tone of voice and story that runs throughout all of our product offerings, and hooks into our over-arching vision, innovation and thought-leadership, to keep Causeway as the leader for Built Environment Operations and Con-Tech.