Product Marketing Manager

at  CitySwift

CitySwift is looking for a Product Marketing Manager to join our rapidly growing team.
As the world’s leading performance optimisation platform for public transport, CitySwift powers data-driven decision making for some of the largest transport networks across the globe. Backed by over €15 million in venture capital funding and a partner list that includes the world’s largest public transportation operators and government authorities, such as National Express, Go-Ahead Group, Transport for London and many more, CitySwift is in accelerated growth mode with 100% YOY revenue growth and 150% growth in new customers in 2023.
CitySwift’s mission is to increase the adoption of sustainable public transportation usage around the world - our platform currently optimises over 1 billion passenger journeys annually, and our target is to reach over 10 billion by 2026.
At CitySwift, you’ll get the opportunity to take ownership, deliver measurable impact and develop professionally - reshape the future of public transport by accelerating CitySwift’s growth!

KEY SKILLS

• 3-5 years of experience in B2B software across roles such as marketing, solutions engineering, sales/business development, partnerships, or product.
• Strong technical aptitude with the ability to handle complex subjects comfortably.
• Clear written, verbal, and presentation skills with the ability to simplify and communicate complex concepts effectively.
• Excellent cross-functional collaboration skills, with a solid understanding of various roles and responsibilities within a B2B software business.
• Commercially minded, with a focus on driving business results.
• Curious and inquisitive, with a desire to deeply understand concepts and work autonomously.
• Proactive and action-oriented, takes initiative to resolve issues independently.

ABOUT THE ROLE

The Product Marketing Manager will be responsible for bridging the gap between product, marketing, and sales at CitySwift. The role will focus on driving the success of CitySwift’s products by creating go-to-market strategies, developing compelling product messaging, and enabling the sales team with the insights and tools they need to win in the market.
This role will focus on the UK market, extending to support other markets as required.

KEY RESPONSIBILITIES

• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, collaborating with cross-functional teams including product, sales, and customer success.
• Market Research & Analysis: Conduct research to deeply understand our target market, customer personas, and competitive landscape. Use these insights to inform positioning and strategy.
• Messaging & Positioning: Create clear, compelling product messaging that communicates the unique value propositions of our product. Ensure consistency across all sales and customer touchpoints.
• Sales Enablement: Develop sales collateral (e.g., product brochures, presentations, case studies) and provide training to the sales team on product positioning, messaging and competitive differentiation.
• Customer Advocacy: Work with the partner management team to identify key advocates and develop case studies, testimonials, and user stories that highlight the success of our customers. Develop customer community engagement strategy, customer workshops etc.
• Content Creation: Support Content Marketing with the creation of product-related content including blog posts, whitepapers, webinars, videos, press, and product demos.