Product Marketing Manager - Cobot Products

at  UniversalRobots

#WEAREUR AND WE CONTINUOUSLY REDEFINE AUTOMATION

Universal Robots, part of Teradyne Inc., has a simple mission: Automation for Anyone. Anywhere.
Our vision is to create a world where people work with robots, not like robots. And with 75,000+ cobots already installed worldwide, we’re already making a difference. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.
We’re looking for an experienced Product Marketing Manager to join our Product Marketing team and contribute to the storyline of our cobot arms and the amazing software that makes magic happen. We’re launching a lot of game-changing products in 2024 and 2025, and we need someone who’s not afraid to re-establish UR as the leading force in the robotic industry.
As a Product Marketing Manager, you’ll be able to create amazing messaging and storytelling elements for our Cobot products. You’ll work on new launches and existing products alike, supported by subject matter experts in their disciplines, helping people (inside and outside UR) truly capture the benefits of our offer.
We are the creators and leaders of the collaborative robot movement. The world looks at us to pave the way for the future of work. We need someone brave enough to come help us write the next chapters of the book.

• Execute classic product marketing tasks, such as content creation, positioning, messaging, landing pages, newsletters and more
• Define baseline messaging and positioning statements for new UR cobot arms and/or new software products
• Design product launch marketing plans and coordinate the execution of various initiatives with fellow Marketing team members
• Work closely with the rest of the marketing org to scope and execute demand gen activities, targeting end users or partners as necessary
• Create and present enablement material to sales & marketing org’s. You’ll be the advocate and the evangelist of your products within UR!
• Set clear business targets for the activities under your responsibility and report on performance and learnings
• Be creative, be daring and show us new ways to talk to people about our software and cobot products – and why they are the best solution to their automation problems