Product Marketing Manager- Competitive Intelligence

at  Introhive

ABOUT INTROHIVE

Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.
We’ve grown a lot since we began our journey in 2012, but our core mission remains the same – help B2B organizations capture and deliver Customer Intelligence to teams, when and where it matters most to find, win, and grow more business.
Introhive is the fastest growing B2B customer intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.
Leading brands in Technology, Commercial Real Estate, Financial Services, Accounting, Legal and Consulting trust Introhive for sales enablement and relationship intelligence.

POSITION OVERVIEW

We’re seeking a dynamic and analytical Product Marketing Manager specializing in Competitive Intelligence to join our team. In this role, you will be the go-to expert on our competitive landscape, driving the strategy and execution of competitive insights that inform our product development, sales strategies, and marketing campaigns.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in product marketing, competitive intelligence, or a related role, preferably in the tech or SaaS industry.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• Proven experience in developing competitive enablement materials.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.Familiarity with competitive intelligence tools and frameworks

• Market and Competitive Analysis: Conduct in-depth competitive analysis of the competitive landscape. Develop detailed competitor profiles and monitor their activities.
• Win/Loss Analysis: Conduct comprehensive win-loss analysis to identify trends, strengths, and areas for improvement, providing actionable insights into competitive positioning and sales strategy optimization.
• Sales Enablement: Create and deliver competitive battle cards, playbooks, and training sessions that equip the sales team with the knowledge and tools to win against competitors.
• Cross-functional Collaboration: Work closely with Product Management, Sales, and Marketing to align competitive intelligence with product roadmaps and marketing campaigns.
• Reporting and Communication: Regularly report on competitive intelligence insights and market trends to key stakeholders, including executive leadership, to inform strategic decision-making.