PRODUCT MARKETING MANAGER

at  Dainese

The ideal candidate is talented and passionate about the outdoor world and will drive the marketing strategies for our bike product lines.

Activities are:

• Identify consumer needs and future trends
• Align with Category Manager on long-term strategic vision
• Realize qualitative and quantitative analysis of product market, competitors, and end users
• Define an inherent product range and business plan to be presented to the Category Manager
• Define product/collection inputs
• Coordinate with the R&D Department for the correct execution of the range plan according to the specifications and timing required
• Manage output and project timing from input to sales samples and production delivery
• Assume the role of facilitator and coordinator among cross-functional teams involved in product life cycle
• Monitor product/collection profitability in comparison to the targets set and manage corrective actions;
• Monitor product life cycle (PLC);
• Meet customers and attend events to support product marketing activities
• Ensure the development and maintenance of the technical and promotional product documentation
• Relate to Marketing dpt to deploy a successful Go To Market plan
• Support the Technical Area in the activities of products defects cancellation and product industrialization
• Provide support and training to the sale force;
• Work with Racing Dept. to support athletes’specific needs.

The ideal Candidate has a degree in economic or engineering subjects and has the following characteristics:

• Knowledge of technical sportswear industry and technical materials, soft and hard goods
• Capacity to simultaneously handle several projects, managing priorities and deadlines
• Problem solving skills and proactive attitude
• Strong interpersonal and teamworking skills
• Depth knowledge of the Office suite, in particular Power Point and Excel
• Fluency in English
• Availability to travel
• Enthusiastic about and active in outdoor sports (especially cycling).

Please refer the Job description for details