Product Marketing Manager

at  Embroker

WHO WE ARE AT EMBROKER

Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred, or equivalent combination of education and experience; relevant certifications a plus.
• 5+ years of experience in product marketing, preferably within the B2B SaaS or Insuretech industry.
• Strong understanding of marketing principles and best practices, with experience executing multi-channel marketing campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for different audiences.
• Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Collaborative team player with a proactive, results-driven attitude and a passion for driving growth and innovation.
• Ability to work cross culturally on a global team
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to perform at a high level in a remote work environment.

• Go-to-market strategy: Shaping the Go-To-Market Strategy for our product(s) and then working with a cross functional team to execute marketing campaigns to achieve the target metrics
• Customer research: Working with Product Management and CX teams to conduct customer research (quantitative or qualitative) to identify new features, and then prioritizing the features for the product roadmap
• Messaging and positioning: Managing the messaging and positioning for our product, including keeping updated documentation around buyer personas, internal messaging documents, and then ensuring that the messaging is used in key internal and external facing assets, such as whitepapers, blog posts, the website, or other collateral that our sales and customer success teams use
• Product expertise: Serving as the “evangelist” for our products by running events or campaigns with active and potential customers that promote activation and cross-sell opportunities, or by running co-marketing activities that promote successful customers who are insured by Embroker
• Sales/CS enablement: Managing a sales/customer success enablement training program for our sales and customer success teams, and building the strategy and objectives for the program, working with the teams to build the training content, and then tracking effectiveness and ROI from the sales and customer support teams that use it
• Product launches: Owning and driving launches around a new vertical, insurance product, features, or set of features by “quarterbacking” the launch process and completing key launch deliverables such as creating internal or external content (ex: internal product sheets, external blog posts), running training or enablement sessions for sales/CS teams, working with the broader marketing team to update the website with new information or with various marketing channel owners to promote the launch
• Work closely with Product Management and Sales teams to understand customer needs, competitive landscape, and market trends, and translate insights into actionable marketing strategies
• Collaborate with the Marketing team to execute multi-channel marketing campaigns, including email, social media, webinars, and events, to generate leads and drive customer engagement.
• Track and analyze key marketing metrics and KPIs to measure campaign performance, optimize marketing initiatives, and drive continuous improvement.
• Perform other duties as assigned.