Product Marketing Manager

at  FE fundinfo

JOIN FE FUNDINFO AS A PRODUCT MARKETING MANAGER!

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!
As a Product Marketing Manager, you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts for our Wealth Management and Financial Adviser space. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.

YOU WILL NEED THE FOLLOWING EXPERIENCE AND SKILLS TO JOIN US AS A PRODUCT MARKETING MANAGER:

• You must have proven product marketing experience in wealth management, financial advice, financial services, or fintech.
• You will have a strong understanding of Asset and Wealth Management ecosystems.
• You should have experience in go-to-market strategy for B2B products.
• You must possess exceptional storytelling and communication skills.
• You will have proficiency in market research, segmentation, and performance reporting.
  At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.

• Developing and executing go-to-market plans and product adoption for products and features in collaboration with Product, Sales, and Demand teams.
• Creating compelling value propositions that resonate with key customer segments such as Wealth Managers and Financial Advisers.
• Conducting market research and competitor analysis to inform strategy.
• Building customer personas and segment-specific messaging.
• Producing sales enablement materials (e.g., product sheets, sales decks, demo videos).
• Monitoring campaign performance, optimizing initiatives, and tracking KPIs.