Product Marketing Manager

at  Gelato

ABOUT GELATO

Gelato has built the world’s largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.
We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 130 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.
Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced.

WHAT YOU WILL BE DOING

As a Product Marketing Manager for Gelato Connect, you will work at the intersection of Product Managers, Marketing, Customer Success, Sales, and UX Research. You will work directly with Product Teams, responsible for the messaging, packaging, pricing, and delivery of the products to market. You will also be responsible for developing and implementing go-to-market strategies and campaigns, ensuring effective research to support decision making.

SOME OF YOUR KEY RESPONSIBILITIES WILL INCLUDE

• Contribute to Gelato Connect’s product marketing strategy and roadmap, in collaboration with partners across Product and Marketing
• Drive the product marketing direction for Gelato Connect, collaborating with other Marketing and GTM teams in your specific Product/software areas
• Define launch strategy and collaborate with marketing on channel plans to drive product adoption.
• Develop and own product positioning, messaging and value propositions that differentiate Gelato’s solutions in the market.
• Collaborate with marketing to craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, etc.
• Educate internal stakeholders within Customer Service, Customer Success, Sales on new product launch benefits, messaging, features, FAQs to ensure we effectively communicate and sell our software.
• Drive our understanding of buyer/decision-maker personas and journeys, and the jobs-to-be-done to streamline both digital/self-serve and sales-driven/assisted experiences for your specific product/software area
• Ensure product adoption and outcome KPIs/measurements are in place and continually monitored to drive ongoing promotions and revenue growth
• Proactively identify areas to continuously advance Gelato’s Product Marketing capabilities, including process & tool recommendations that improve the teams’ efficiency and effectiveness.

Our requirements for this role include:

• 5+ years of software marketing experience, including 4 within product marketing.
• Deep understanding of Agile and DevOps methodologies across the entire Softwar