Product Marketing Manager (german speaking)

at  Haiilo GmbH

Haiilo is a leading employee communications and engagement platform that empowers companies to foster a more connected, engaged, and aligned workforce. Our solutions enable businesses to streamline internal communications, enhance employee advocacy, and boost overall company culture. We make it easy for over 1000 organisations to share important information, measure engagement, and amplify employee voices.
As a key member of the Product Marketing team, you will lead the creation of German-language product and competitive content, driving Go-to-Market (GTM) success. Your responsibilities include shaping aligned messaging, gathering insights from client-facing teams, and delivering targeted content that supports both sales and marketing efforts. You’ll also monitor competitive intelligence and market trends to ensure messaging remains impactful, while equipping sales teams with the necessary tools for success.

• Develop and Align German Messaging Strategy: Co-create German messaging and narratives, ensuring alignment with English copy & messaging, product teams and upcoming features.
• Own the Entire German Content Production Process: Align with our Content team to lead and manage the full sales and marketing collateral creation lifecycle.
• Develop Product and Competitive Content: Create compelling content that highlights product features, benefits, and competitive advantages.
• Implement Sales and Account Management Requirements: Gather input from client-facing teams (Sales, Account Management, Customer Success) to integrate into content.
• Craft Audience-Specific Messaging: Use market and customer insights to develop compelling, targeted content.
• Enablement Content Creation: Design and produce sales collateral such as presentations, product demos, case studies, and training materials that empower the sales team to effectively position our products and close deals.
• Gather Competitive Intelligence and Monitor Market Trends: Track market developments and competitor activities, analyze trends, and provide reports and recommendations to ensure the organization remains competitive and aligned with market shifts.