Product Marketing Manager (Global)

at  thyssenkrupp nucera Italy Srl

Company
thyssenkrupp nucera Italy is the Italian branch located in Milano, specialized on design and supply of electrochemical plants for the production of green hydrogen as well as chlorine and caustic soda. With more than 20 years experiences the company is offering new-build and service solutions in many regions of the world.

QUALIFICATIONS AND SKILLS

• Master’s degree in Marketing, Business, or a related field;
• Minimum of five years of work experience in B2B product marketing or communications-related roles in a similar business environment;
• Proven track record of successfully marketing products;
• Strong analytical skills with the ability to interpret data and make data-driven decisions;
• Excellent written and verbal communication skills in English;
• Proficiency in marketing automation tools and CRM systems; experience with AI tools is a plus;
• Strong project management skills with the ability to manage multiple projects simultaneously;
• Thrive in a fast-paced environment; agile and adaptable mindset;
• Driven by success ability to meet and exceed targets;
• Strong negotiation skills with the ability to close deals;
• Customer-centric (internal and external);
• Self-starter delivering results with minimal supervision

KEY RESPONSIBILITIES

• Leverage brand and market research to identify customer needs, market trends, and competitive landscape. Use insights to inform product positioning and messaging;
• Work closely with COM leadership and other departments to implement comprehensive go-to-market strategies for product and project communication, incl. launches and feature releases. Coordinate with cross-functional teams to ensure alignment and successful execution;
• Craft compelling product/technology positioning and messaging that differentiates our products and services. Develop clear and concise value propositions for all relevant target groups;
• Create engaging content for various marketing channels, including, but not limited to, the website, social media channels, email campaigns, events, and marketing collateral;
• Collaborate with the team to help develop and maintain a clear brand voice and style;
• Provide the sales and business development team with the marketing tools and support to position our products effectively. Support the development of sales collateral, presentations, and competitive analysis;
• Work closely with sales, business and product development, and other departments to align marketing efforts with overall business goals, including regular status meetings;
• Track and analyze the performance of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and drive continuous improvement;
• Build and nurture relationships with key partners and customers to gather feedback, testimonials, white papers , speaking opportunities, and case studies for global marketing efforts.