Product Marketing Manager

at  Haiilo GmbH

Haiilo is a leading employee communications and engagement platform that empowers companies to foster a more connected, engaged, and aligned workforce. Our solutions enable businesses to streamline internal communications, enhance employee advocacy, and boost overall company culture. We make it easy for over 1000 organisations to share important information, measure engagement, and amplify employee voices.
As a key member of the Product Marketing Marketing team, you will take full ownership of the end-to-end production of product and competitive content, playing a crucial role in the Go-to-Market (GTM) process. This includes shaping messaging, gathering input from client-facing teams, managing content creation, and equipping teams with the tools they need for success. Your role ensures consistent messaging and impactful content that drives sales and supports GTM initiatives.
This role will be hybrid with 2 days/week in the office in either London or Manchester.

• Develop Product and Competitive Content: Create compelling content that highlights product features, benefits, and competitive advantages
• Own the Entire Content Production Process: Align with our Content team to lead and manage the full sales and marketing collateral creation lifecycle
• Develop and Align Messaging Strategy: Co-create messaging and narratives, ensuring alignment with product teams and upcoming features
• Implement Sales and Account Management Requirements: Gather input from client-facing teams (Sales, Account Management, Customer Success) to integrate into content
• Craft Audience-Specific Messaging: Use market and customer insights to develop compelling, targeted content
• Enablement Content Creation: Design and produce sales collateral such as presentations, product demos, case studies, and training materials that empower the sales team to effectively position our products and close deals
• Optimize Through Data-Driven Testing: Continuously improve messaging based on testing and performance analysis
• Proactive, Multicultural Team Player: Engage actively and contribute within a diverse, multicultural environment