Product Marketing Manager, IBM Software

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Asset Lifecycle Management (ALM) software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead efforts support pipeline generation and new client acquisition for IBM’s ALM software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

• Act as the market catalyst for IBM’s ALM software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identify opportunities, distinctive competencies, and positioning for the software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards the offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Staying active in customer conversations at events or in the field and online

Your primary responsibilities include:

• Act as the market catalyst for IBM’s ALM software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identify opportunities, distinctive competencies, and positioning for the software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards the offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Staying active in customer conversations at events or in the field and onlin