Product Marketing Manager

at  IQGeo

JOB SUMMARY

As IQGeo’s Product Marketing Manager/Director (PMM) you will have a direct impact on sales and channel enablement to drive customer growth by capturing and clearly communicating the unique business and technical advantages of the IQGeo software products and solutions to the telecommunication and utility industries. Working closely with Product Management, Sales Enablement, Partner enablement and customers, the PMM will define the market position for our software products in concert with our overall business strategy.
The PMM will be the market-focused advocate for the IQGeo products, creating the messaging and sales enablement collateral and resources necessary to effectively communicate business value to our prospects, customers and channel partners. Your goal will be to create market engagement with compelling content to drive direct and indirect sales success . Using your experience in the telecommunication and/or utility industry, you will also work closely with the larger marketing team to deliver your materials and positioning by crafting outbound and inbound promotional campaign materials that are targeted to address the unique needs of our target industries.

ESSENTIAL SKILLS AND TECHNICAL EXPERIENCE

• Product marketing or product management experience with enterprise software
• Launch enterprise software solutions with digital marketing campaigns
• Competitive and market analysis
• Technology positioning
• Business development
• Partner program support
• Experience creating high-quality marketing collateral and sales enablement resources
• A passion for technology and the ability to translate this into compelling product stories
• Experience with software development lifecycle
• Understanding of technical documentation and proposal preparation
• Effective communicating with global teams, juggle multiple priorities, deliver on objectives
• Collaborative working
• Excellent verbal and written communication skills
• Excellent to exceptional PPT/presentation skills, including content, messaging, style
• Excellent interpersonal and customer interaction skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Ability to prioritize tasks and to delegate when appropriate
• Ability to function well in a high-paced and at times stressful environment
• Proficient with Microsoft Office Suite

Desirable skills and technical experience

• Experience with GIS/Geospatial technology, location intelligence, and mobile applications
• Experience with SaaS and cloud hosting environments
• Experience with enterprise consultative sales business operations
• Knowledge of software product planning, digital marketing and marketing automation tools
• Knowledge or certification with Pragmatic Marketing principles

EDUCATION AND WORK EXPERIENCE

• BA/BS or equivalent working experience
• 5+ years working in marketing or product management roles with enterprise software
• 5+ years working in the telecoms or utility industry is highly desirable

• Coordinate the market launch of new and updated products
• Promote products through marketing activities and campaigns
• Evangelize our products to the market, press and analysts
• Create external marketing collateral
• Presentations, product collateral, product videos, value proposition content, case studies, blogs, product and industry whitepapers, competitive analysis, webinars, campaigns etc.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Conduct market research and competitive analysis
• Understand and position how products are being used in specific markets
• Create prospect personas and associated operational use-cases
• Gather competitive information and track market trends
• Communicate product positioning internally to colleagues