Product Marketing Manager

at  Kody

As a Product Marketing Manger at Kody, you’ll be focused on driving product adoption and stickiness for our customers across the globe.
You’ll report into the Head of product design, as well as having close working relationships with product and customer success leaders across the business. We see your role having a key impact on customer experience.
Success will be measured on your ability to act as the connective tissue between the product and customer team supporting both positioning as well as driving commercial outcomes by forging strong relationships with stakeholders across the business.

Product Marketing at Kody is a brand new role which means we need a self starter with a proactive attitude to make it your own. There is an opportunity here to make a huge impact and hit the ground running when you arrive. We see the role being summarised into three core activities.

• How do we ensure that customer-facing teams, have the right positioning, messaging, tools and pain-driven data points to drive growth, particularly when it comes to facing the competition?
• How do we roll out new products and initiatives across the world in a way that generates maximum adoption and retention?
• How do we listen to and understand the market so we can make more effective decisions as a business? For both existing customers and new prospects.

There’s a lot of work to be done! We want you to select the activities that will have the maximum impact on the commercial outcomes and focus on them.

REQUIREMENTS

• 3+ years of experience in digital product.
• Strong written and spoken communication skills in English
• Adaptability in a fast-paced, collaborative environment.
• Ability to work autonomously and seek help when needed.
• A passion for products and a hunger for learning and growth.

RESPONSIBILITIES

• Take ownership of website content and messaging making sure it aligns with brand positioning and product releases.
• Lead the creation and refinement of onboarding experiences for card terminals and other products.
• Design physical packaging for cards, card terminals and other Kody products to improve user experience.
• Continuously test and improve customer onboarding flows of our products with a focus on maximising user activation and retention.
• Manage communication for new releases and product information.
• Produce high quality guides and videos to educate customers and reduce support enquiries.
• Collaborate with sales and operations to develop effective assets that address customer pain points.
• Define and maintain a consistent external tone of voice across blogs, emails, and social media, aligning with the “Voice of Kody.”

Product Marketing at Kody is a brand new role which means we need a self starter with a proactive attitude to make it your own. There is an opportunity here to make a huge impact and hit the ground running when you arrive. We see the role being summarised into three core activities.

• How do we ensure that customer-facing teams, have the right positioning, messaging, tools and pain-driven data points to drive growth, particularly when it comes to facing the competition?
• How do we roll out new products and initiatives across the world in a way that generates maximum adoption and retention?
• How do we listen to and understand the market so we can make more effective decisions as a business? For both existing customers and new prospects