Product Marketing Manager

at  Liberty Global

About us
We’re on a mission to make clean energy easier for everyone. We take pride in our promise to do what’s right by our people, customers, and planet – it’s basically why we get up in the morning. Across charging, solar, storage and business, our ambition remains the same: inspiring a clearer path to clean energy.
We care deeply about making a difference to the planet and are on the hunt to find other humans who feel the same way.
We also care a lot about Egg puns – the more the merrier.
If this sounds like you – crack on!
Job Purpose
We are seeking a dynamic and experienced Product Marketing Manager to join our innovative team. This role is pivotal in defining and executing go-to-market strategies, ensuring our products meet market needs, and driving their success in the marketplace. If you have a passion for understanding customer needs and creating compelling product narratives, we want to hear from you.

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for product launches.
• Conduct in-depth market research to gather customer insights and competitive analysis.
• Create and refine product messaging and value propositions that resonate with target audiences.
• Collaborate closely with Product, Sales, and Marketing teams to align marketing strategies.
• Develop and manage marketing materials such as brochures, case studies, and digital content.
• Collect and analyse customer feedback to inform product development and improvements.
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide sales teams with the necessary tools, training, and resources to effectively sell products.
• Oversee the entire customer journey, ensuring seamless transitions from interest to sales, delivery, and in-life stages.
• Collaborate with various business units to ensure a comprehensive understanding of how the product works and aligns with customer expectations.

Knowledge and Experience

• Experience in the tech industry
• Familiarity with digital marketing tools and techniques.
• Experience with market research and data analysis.
• Knowledge of relevant regulations, standards, and certifications related to solar energy and electric vehicle charging in the UK.
• Familiarity with solar energy systems, EV charging infrastructure, and related technologies.
• Knowledge of solar photovoltaic (PV) systems, including design, installation, and maintenance.
• Understanding of electric vehicle charging technologies, standards, and protocols.
• Based in our London or Leeds office with flexibility for remote work.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product, marketing or product marketing.
• Strong analytical and project management skills.
• Excellent communication and presentation skills.
• Proven ability to work collaboratively with cross-functional teams.
• Ability to adapt to a rapidly changing industry and technology landscape.
• Egg is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

• Develop and execute comprehensive go-to-market strategies for product launches.
• Conduct in-depth market research to gather customer insights and competitive analysis.
• Create and refine product messaging and value propositions that resonate with target audiences.
• Collaborate closely with Product, Sales, and Marketing teams to align marketing strategies.
• Develop and manage marketing materials such as brochures, case studies, and digital content.
• Collect and analyse customer feedback to inform product development and improvements.
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide sales teams with the necessary tools, training, and resources to effectively sell products.
• Oversee the entire customer journey, ensuring seamless transitions from interest to sales, delivery, and in-life stages.
• Collaborate with various business units to ensure a comprehensive understanding of how the product works and aligns with customer expectations