Product Marketing Manager

at  Linda Werner Associates

We are seeking a Product Marketing Manager to join our team. The Business Product Marketing team identifies the intersection between people’s needs, marketers’ needs, and our company’s strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. The Product Marketing Manager will be responsible for driving market requirements and launching plans for our solutions across advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy, and identifying opportunities to improve existing products.

REQUIRED QUALIFICATIONS:

• MBA or other relevant advanced degree.
• Experience in a product marketing capacity (partnering closely with product management, product marketing, and/or engineering to represent market/customer requirements and supporting product launches).
• 6+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting (specifically in advertising, online media products, or digital marketing products).
• Experience collaborating across cross-functional teams with the ability to influence behavior and drive resolution in the context of competing perspectives.
• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Strong analytical skills.

PREFERRED QUALIFICATIONS:

• Experience in a similar role at a leading technology company (FAANG)
• Experience with ad products and measurement products.
• Experience working with third-party measurement providers such as Appsflyer, Adjust, NorthBeam, TripleWhale, and Adobe.
  Location: Remote (PST)
  Role type: Contract 8 Months Position
  Expected hours: 40 per week

• Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering (Core Ads Insights team).
• Deeply understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
• Partner with cross-functional teams that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner.
• Ensure the right level of alignment, consistency, and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.
• Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning.