Product Marketing Manager

at  Lunar

At Lunar we are democratizing the power of money and changing the way we all bank, pay, and invest. Since starting in Aarhus in 2015, we’ve grown rapidly and are now a major player in the Nordics, with offices in Copenhagen, Aarhus, and Stockholm
So who are we? Are we a tech company or a bank? Well, we’re both, breaking free from the usual categories. At Lunar, tech isn’t just a cool add-on; it’s the core of how we do things. With our own banking license, we go head-to-head with traditional banks. What sets us apart is the mix of tech and financial services, giving us the power to shake up an dusty industry that’s ready for a change.
We’re looking for an experienced Product Marketing Manager to join our B2B team at Lunar. Here, we’re redefining banking for small businesses across the Nordics. Our goal is to empower small businesses with simplified and fast banking. If you’re a driven individual with a passion for Product Marketing, this is the perfect opportunity to help us reshape the B2B banking landscape in the Nordics and beyond.

WHAT WILL YOU DO?

• GTM Strategy: Develop and execute go-to-market strategies for new and existing B2B products, aligning with business goals and customer needs.
• Product Launches: Manage end-to-end product launch plans, collaborating with cross-functional teams to ensure effective communication and positioning across all channels.
• Customer Insights & Segmentation: Analyze market data, customer insights, and competitor trends to identify customer needs, refine personas, and optimize messaging.
• Positioning & Messaging: Craft clear, compelling product messaging that resonates with target audiences and differentiates our brand in the market.
• Performance Analysis & Optimization: Measure and analyze the performance of marketing initiatives and optimize based on data to ensure product-market fit and improve customer acquisition and retention.

We’re excited to welcome everyone to apply for this impactful role! We can’t wait to follow up with talents who we believe are the best fit based on the following criteria:

• Strategic & Analytical Thinking: Strong ability to analyze complex market data, draw actionable insights, and create marketing strategies that resonate with B2B customers.
• Excellent Communication Skills: Able to clearly convey product value and differentiation, both in written content and verbal presentations.
• Collaborative & Cross-functional Mindset: Proven experience working closely with product, sales, and customer success teams to drive product adoption and growth.
• Data-Driven Decision-Making: Proficient in using marketing analytics tools and performance metrics to make data-informed decisions and optimize campaigns.
• Customer-Centricity: Passionate about understanding customer needs and providing solutions that drive customer satisfaction and long-term loyalty.