Product Marketing Manager

at  Mapiq

As a Product Marketing Manager, you will make a big impact by bringing our new product features to the market and making sure they are discovered and talked about. If you are looking for a dynamic role where you have a lot of freedom to come up with great and innovative ideas, we look forward to receiving your application
Full-time · Delft/Hybrid
About Mapiq
Mapiq is a new-generation Workplace Management Platform, that allows our customers to unify all their workplace data in one place, leverage AI to generate actionable Insights and directly launch initiatives to improve the employee experience with confidence.
Your role at Mapiq
As a Product Marketing Manager, you will coordinate and execute the go-to-market strategy for our new features. You will be the sole Product Marketing Manager, being part of the Marketing Team and working closely with the Product Success Squad and Product Team
Your most important responsibilities will be:
1. Go-to-market approach: Collaborate with the Product Success Squad, Marketing Team, and Product Team to build impactful go-to-market approaches, leveraging market insights and research to make our positioning differentiating.
Create and optimize marketing collateral, sales enablement assets, and training materials to educate both internal and external stakeholders on our (new) product features and their benefits.
We know our buyer personas and customer journeys, which you can use to ensure the messaging and value proposition are effectively distilled for each persona.
2. Content creation: Write and create compelling product marketing articles, blog posts, white papers, and other special-purpose content and videos.
3. Coordination: Drive and coordinate the go-to-market approach for our new features, ensuring alignment with the product roadmap.
Martin
Brand & Content Manager
Larasati
Prioduct Manager
Floris
Commercial Director
Anastasiia
Content Marketer

Please refer the Job description for details