Product Marketing Manager, Measurement

at  Integral Ad Science

The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch, competitive positioning, and adoption of IAS’s products globally. You will collaborate with cross-functional teams including, but not limited to Sales/Business Development, Business Operations, Product, Sales, Customer, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.

• Product Commercialization
• Develop go-to-market plan and lead cross-functional and distributed teams to launch products to market
• Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
• Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
• Utilize market data to inform strategic decisions and product positioning
• Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications
• Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to:
• Keep IAS up-to-date with market trends and keep us ahead of the competition
• Feed roadmap prioritization process
• Identify monetization opportunities
• Continuously gather and analyze customer feedback to inform product development and marketing strategies
• Define, track, and report on OKRs associated with product launches to enable product adoption
• Sales Enablement and Revenue Support
• Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
• Collaborate with Integrated Marketing, Comms, and Research teams to create compelling thought leadership content and sales collateral to drive product adoption
• Work closely with the Sales Learning and Development team to develop and implement a training strategy that supports sales teams in effectively positioning IAS products
• Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy