Product Marketing Manager – Medium Tractors

at  CNH Industrial

Overview:
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
Reporting to the global product marketing manager, the Product Marketing Manager - Medium Tractors is responsible for the profitable growth of its product line of the assigned brands. In order to achieve this, they will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The Regional PMM is responsible for the new product introduction process within the marketing organization. In their position, the Product Marketing Manager interacts with customers, dealers, market teams, communication, pricing, training and the global product management team.

Responsibilities:

• Cover Maxxum/T6 – Farmall 100 A/TS6 – T5AC-DC/Vestrum products
• Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyze take rates and rationalize offering.
• Build sales support and information materials for the marketing and sales department (Product Information Bulletins)
• Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products.
• Drive development and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).
• Improve sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.
• Identify market trends, define a market roadmap and negotiate the product roadmap for North America with comprehensive cases.
• Supervise closely competition and provide information on key features, new products and collected price information.
• Highlight product gaps and quantify business impact/potential (specialty or large segment, low or high customer priority, low or high marginality).
• Evaluate and interpretation of customer feedback, customer happiness reports and research results
• Drive and tackle customer happiness issues. Help with special orders and ordering issues.

Qualifications:

• Bachelor’s Degree or equivalent in Agricultural/Technical/Marketing/Business & Economics etc.
• 8+ years of experience in the Ag Business
• National & International, average 25% across the year

Company Benefits:
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
The annual salary for this role is $111,000 - $162,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

• Cover Maxxum/T6 – Farmall 100 A/TS6 – T5AC-DC/Vestrum products
• Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyze take rates and rationalize offering.
• Build sales support and information materials for the marketing and sales department (Product Information Bulletins)
• Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products.
• Drive development and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).
• Improve sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.
• Identify market trends, define a market roadmap and negotiate the product roadmap for North America with comprehensive cases.
• Supervise closely competition and provide information on key features, new products and collected price information.
• Highlight product gaps and quantify business impact/potential (specialty or large segment, low or high customer priority, low or high marginality).
• Evaluate and interpretation of customer feedback, customer happiness reports and research results
• Drive and tackle customer happiness issues. Help with special orders and ordering issues