Product Marketing Manager

at  Nanometrics Inc

ABOUT US

With over 37 years of seismic technology and industry application experience, we are a global, award-winning company providing monitoring solutions and equipment for studying artificial and natural seismicity. From mission-critical seismic arrays, tsunami and early earthquake warning systems in over 90 countries across the globe to induced seismicity monitoring in the energy sector. Nanometrics specializes in full-service, integrated solutions for studying artificial and natural seismicity, including turnkey seismic networks, industry-leading precision instrumentation, complete data processing, analysis services, and software applications.

• Create and execute innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
• Vertical and Geographic Market intelligence—be the expert on our buyers, who they are, how they buy, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Leverage marketing insights to better understand our customers and represent the voice of the customer.
• Understand the competitive landscape—be an expert on our competition, how they are positioned, and what our value add and key product / solutions-related market differentiators are.
• Develops portfolio-specific and sales enablement product marketing content and collateral (blogs, whitepapers, videos, webinars, brochures, customer and sales training presentations etc,.) to support offline and digital marketing campaigns and the sales team to drive portfolio growth
• Develop and execute marketing strategies and plans for the products you support in conjunction with our marketing team, including key activities and budgets across channels and customer touch points (ex. digital, events, etc) to support the retention of existing customers and the acquisition of new customers.
• Partner with cross-functional stakeholders including R&D, product management, sales, marketing to drive go-to-market planning and execution. Develop product positioning and messaging that resonates with our target buyer personas.
• Analyze sales data and partner information to create plans to improve product line sales using marketing techniques
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Serve as one of the primary thought leaders for the products you support internally and externally, including speaking engagements and written works.
• Understand and support our regional partner sales representatives; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.