Product Marketing Manager

at  Osome

We’re Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what’s important to them. We’ve developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.
We’re experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices . We’re looking for more bright minds who’d love to change the world by solving complex problems.

Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Osome’s B2B accounting solutions and corporate secretarial services.
Collaborate with the product tech team and sales team to identify and explore missed business opportunities during the customer journey, ultimately driving recurring revenue.
Serve as the campaign owner, taking full accountability for revenue generation from recurring revenue streams by leveraging your product marketing knowledge and understanding of our customer’s Ideal Customer Profile (ICP), persona, and brand positioning.
Conduct market research and analysis to identify key customer insights, market trends, and competitive landscape.
Collaborate with product management to define and articulate product positioning, value propositions, and messaging that resonate with target customers.
Plan and execute product launches, coordinating with various teams to ensure successful execution and adoption.
Develop and implement go-to-market plans for new B2B accounting solutions releases and updates.
Collaborate with the creative team to develop engaging content, such as blog posts, white-papers, and videos, to support product marketing initiatives.
Monitor and analyse market, competitor, and customer data to refine marketing strategies and tactics.
Work closely with the sales team to provide them with the necessary tools, training, and support to effectively sell Osome’s B2B accounting solutions and corporate secretarial services.
Track and report on key performance metrics to measure the effectiveness of product marketing initiatives.