Product Marketing Manager [Part-Time]

at  Foothill Ventures

Company Description
Foothill Ventures is a technology-focused venture fund based in Los Altos, California. We make pre-seed, seed (preferred), and A-round investments in startups across software, life science, and deep tech. We grew out of the TEEC Angel Fund, which made seed-stage, highly successful bets on companies like Zoom Communications, Quanergy, Iterable, Carta, Plus.ai, Opentrons, WeRide.ai and Ginkgo Bioworks, all subsequent Unicorns.
We provide support to our portfolio companies in various areas, including recruiting and talent acquisition. This role is posted on our website for our portfolio companies.
Job Description

RULI.AI THE FASTEST LEGAL OPERATIONS EXPERIENCE EVER MADE

We’re looking for a Product Marketing Manager to reimagine enterprise legal operations! You can bring products to life and speak the language of legal & compliance professionals. The ideal candidate is creative self-starter, first-principles thinker, who can work collaboratively and independently to execute new ideas, projects, thrives in a fast-paced environment, and has a passion for AI and the future of AI first enterprise saas.
This position reports directly to the Co-founder and CEO and will work closely on defining the company’s core products and GTM strategy.

As the Product Marketing Manager, you’ll be the tip of the spear in our product strategy. We have the opportunity to reimagine the legal and compliance team experience with AI, and the future of AI agent experiences.

• Define marketing and brand strategy that will enable Ruli to further break into the target market and achieve revenue targets
• Distill what’s important to customers and translate marketing insights into impactful and engaging marketing campaigns that result in a highly scalable, profitable demand generation machine, leverage Apollo, Linkedin automation or similar tools
• Partner with Founders to develop repeatable sales plays, smooth flow of quality leads, and pipeline improvements
• Partner with Founders and Head of Design on developing new product features and improve user experience
• Develop product positioning and messaging that sets Ruli apart from the competition
• Build and manage a robust content calendar (e.g. Linkedin content)
• Lead marketing initiatives at Legal Professional conferences (approx. 5 per year

• Location: Austin, Texas. We are also open to a remote position in California, Oregon, Texas.
• Employment type: Part-time 20 hours a week

As the Product Marketing Manager, you’ll be the tip of the spear in our product strategy. We have the opportunity to reimagine the legal and compliance team experience with AI, and the future of AI agent experiences.

• Define marketing and brand strategy that will enable Ruli to further break into the target market and achieve revenue targets
• Distill what’s important to customers and translate marketing insights into impactful and engaging marketing campaigns that result in a highly scalable, profitable demand generation machine, leverage Apollo, Linkedin automation or similar tools
• Partner with Founders to develop repeatable sales plays, smooth flow of quality leads, and pipeline improvements
• Partner with Founders and Head of Design on developing new product features and improve user experience
• Develop product positioning and messaging that sets Ruli apart from the competition
• Build and manage a robust content calendar (e.g. Linkedin content)
• Lead marketing initiatives at Legal Professional conferences (approx. 5 per year)

That said, these responsibilities are just the beginning! As we continue to grow, we encourage you to contribute wherever you observe opportunities in the business that align with your interests.
Qualifications

You’ll thrive as the Product Marketing Manager if you:

• Have 3+ years of marketing experience across demand generation and product marketing
• A desire to be in a fast, ambiguous, entrepreneurial and results-oriented environment
• Experience working with Product, Design, and Engineering teams to shape product development, messaging and launch strategies
• Thrive at translating customer and competitive research into product development and feedback into continued customer success
• Experience creating demand generation and sales enablement initiatives
• Experience creating B2B content
• Passionate about, and have a nuanced view of Artificial Intelligence
• Nice to haves
• Experience with event marketing at enterprise conferences
• Prior experience in LegalTech, or background in law
• Prior experience in a Tech company, or startup

Additional Information
Foothill Ventures is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law