Product Marketing Manager

at  Priva

YOUR FUTURE ECOSYSTEM

Between Rotterdam and The Hague, you find the greenhouse capital of the world: “Het Westland”, where our campus is located in De Lier. In these 100 square kilometers, Priva was founded in the fifties and is still a family business.
Priva started as a hardware company and transformed into an innovative hardware and software company that grew to become the global market leader in horticulture and building automation. Today we are a high-tech company that develops hardware, software, and digital services in the field of climate control, energy-saving, and optimal reuse of water. We do this for horticulture, indoor and city farming, as well as utility buildings such as offices, retail, hotels, and hospitals.
Our next step is to conquer the digital domain and become a digital service provider, selling subscriptions to “climate as a service”.
We are proud to be working with over 600 colleagues, in 16 international branch offices divided over 12 countries together with over 400 international installation partners to deliver our sustainable solutions and services in more than 100 countries.

• Developing the go-to-market strategy for new releases, functional enhancements, and key changes in our product portfolio.
• Defining commercial positioning and pricing strategy, including product naming and identifying target audiences and segments.
• Gathering insights about competitors, market trends, and regulations affecting the market, and sharing these insights internally.
• Collaborating with Product Management to gather valuable feedback on customer needs and product performance and share it back with the team.
• Translating product propositions into value propositions, and converting these into promotional strategies and communications.
• Ensuring alignment across departments, such as Marketing, Sales, Operations, and Legal, to make sure all product-related communication, promotion, and pricing match the strategy.
• Support sales and marketing with product and market knowledge and ensured the availability of high-quality commercial/sales materials.
• Leading the communication around product launches and making sure the necessary documentation, such as product factsheets, sales collateral, and training materials, is available