Product Marketing Manager

at  Queueit

ABOUT THE ROLE

As a Product Marketing Manager, you’ll be right at the center of the action between Sales, Product, and Marketing.
You’ll start with a deep understanding of Queue-it’s target personas. You’ll know what makes them tick, what keeps them up at night, what their vision is for the future, and how they make their buying decisions. To understand the larger context, you’ll keep up with alternative solutions and shifts in the market.
With this knowledge as your north star, you’ll help the Product team to position solutions in the market, communicate their benefits effectively, and help products fly off the shelves.
You’ll collect proof points, create sales tools, and provide collateral needed for the Business Development, Sales, and Customer Success teams to get deals across the finish line.
And you’ll help the Marketing team create compelling content and pain-point-centered campaigns that make prospects feel we understand their problems and can help them deliver fair, transparent, and reliable sales no matter the demand.

EXAMPLES OF PROJECTS AND TASKS:

• Listening to prospect calls, analyzing online reviews, conducting success story interviews
• Creating & updating competitor battlecards
• Running competitor working group meetings
• Refining positioning & messaging for beta features
• Planning, coordinating & executing marketing activities for general availability releases
• Collecting feedback from Sales, BD & Customer Success teams on a newly released feature
• Updating existing positioning & messaging based on input from market & customer research
• Running enablement roadshows, presenting at all-hands meetings
• Exploring creative ways to inject the product more into the buying experience, like product visualizations or interactive demos
• Creating an ROI calculator tool for Sales teams to show the value Queue-it will bring to the customer
• Collecting case studies & proof points from customers
• Planning, coordinating & executing product-focused webinars
• Creating feature one-pagers, product-focused slide decks, tradeshow flyers & industry-specific landing pages
• Using customer data to create original research

TO QUALIFY FOR THE ROLE YOU:

• Have 3+ years of experience in marketing, preferably at least 1-2 years of direct product marketing experience
• Have exceptional written and verbal communication skills in English
• Preferably have experience within the tech space, especially B2B SaaS
• Preferably are familiar with MEDDPICC sales methodology & Pragmatic Institute GTM framework