Product Marketing Manager

at  Relay Financial

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money’.
Relay is looking for a highly creative, empathetic and analytical product marketer to join our growing Product Marketing team.
Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

• Develop and own go-to-market strategies for new features and product launches. You’ll own parts of our core banking product and new product lines, like invoicing.
• Project manage product launches in collaboration with the rest of the marketing team (e.g. content, design, lifecycle). Support on execution of assets as needed.
• Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users.
• Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data.
• Maintain a close pulse on the industry and competitors. Share industry developments consistently with the team, and make recommendations for how Relay can respond to changes and developments in the market.
• Work with Product to establish targets for adoption and engagement across different areas of the product; create and execute programming to hit those targets.
• Refine product messaging across all stages of the customer journey. Work with marketing to ensure this messaging is integrated across all channels.
• Own sales enablement for your products and features. Work closely with our sales and customer success teams to ensure they can effectively communicate the value of Relay, and have access to all the materials and research required to communicate that impact to users.
• Build strong relationships across every team in the company to support alignment on product value and vision.