Product Marketing Manager, Residential

at  Omnidian

ABOUT OMNIDIAN

Omnidian is building a more sustainable future for the planet. We assure that IoT-enabled distributed energy assets perform at their best by innovating through our people and culture, integrated technology, and by creating an amazing customer experience. We’re a well-funded, growth-stage B Corp Certified company offering the potential for enormous impact, both on our products and on the world.
We are headquartered in Seattle, but are open to a remote location depending on role and if a candidate resides within the United States in a state in which we currently employ.

EXPERIENCE YOU’LL NEED

• 5+ years of experience in product marketing and sales enablement

EXPERIENCE THAT’S A PLUS

• Experience in the solar, renewables, or energy sector.
• Experience in environments with both large enterprise clients and direct-to-consumer sales
• BS in business or equivalent

Client and Customer Experience (30%)

• Identify barriers, objections, and friction points in Omnidian’s onboarding and customer journey, building training and teaching our sales executives to overcome these and create reasonable client expectations.
• Ensure all market-facing materials align with our brand voice and represent Omnidian’s public-facing brand experience.
• Develop messaging and touchpoints throughout a residential client’s journey with Omnidian that show the value of our products and services, including enhanced reporting for clients that provides actionable insights that will positively impact our clients’ bottom lines

• At Omnidian we believe in trust and autonomy. How you create an impact is ultimately up to you. Here is an outline of some of the things you’ll be doing:

Market and Customer Insights (30%)

• Be Omnidian’s expert on our buyers and their behaviors, identifying market patterns, opportunities, and industry trends.
• Develop and describe customer personas, identify Omnidian’s ideal customer profiles, and use this segmentation and insight to inform product positioning, packaging, and pricing.
• Achieve a deep understanding of the solar and renewable energy industry and Omnidian’s position in the market.
• Work with Product Managers to measure and track TAM/SAM.
• Gather and analyze market data to identify trends, opportunities, and threats, including competitive analysis, market trends, and voice of customer initiatives.

Sales Enablement and Content Development (40%)

• Develop sales pitches, sales decks, and ad-hoc account-based management content.
• Work closely with the Product team to represent value propositions, address and overcome prospect pain points, and position Omnidian as the industry leader.
• Create and maintain best-in-class collateral, sales decks, pitchbooks, and onboarding training experiences for new sales directors and leaders.
• Provide the residential Sales team with the tools, resources, and training needed to effectively sell Omnidian’s residential products to clients, including product training, sales presentations, brochures, and case studies/metrics to effectively communicate the products’ value proposition.

Client and Customer Experience (30%)

• Identify barriers, objections, and friction points in Omnidian’s onboarding and customer journey, building training and teaching our sales executives to overcome these and create reasonable client expectations.
• Ensure all market-facing materials align with our brand voice and represent Omnidian’s public-facing brand experience.
• Develop messaging and touchpoints throughout a residential client’s journey with Omnidian that show the value of our products and services, including enhanced reporting for clients that provides actionable insights that will positively impact our clients’ bottom lines.