Product Marketing Manager

at  reveleer

PRODUCT MARKETING MANAGER REQUIREMENTS:

• 5+ years of product marketing experience with at least 2 years of experience in Healthcare focused on the Payer Market
• Proficient in productivity applications such as Microsoft Office, Asana,
• Comfortable using collaboration and CRM tools such as Teams and Hubspot.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management, sales, subject matter experts and marketing communications to develop product positioning and messaging that resonate with our target buyer and personas.
• Create and manage a library of messaging frameworks that serve as a single source of truth for our products and solutions
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sellers; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.