Product Marketing Manager, RoD

at  Repairify Inc

SUMMARY/OBJECTIVE

The Product Marketing Manager, Repair OnDemand, will be a product and marketing expert, translating the needs of customers across marketing, sales enablement, product, and customer success teams. The Product Marketing Manager, Repair OnDemand will own a wide variety of initiatives that support pipeline generation and help drive product awareness, adoption, and revenue growth. The individual in this role will have a passion for navigating ambiguity, driving clarity, and influencing strategy and will have a deep understanding of the automotive industry, particularly in reconditioning processes, and will be adept at developing and implementing marketing initiatives.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree (preferably in business or marketing)
• 5+ years of experience in product marketing at a SaaS company or similar.

PREFERRED QUALIFICATIONS:

• Must have expertise in Salesforce products and/or other SaaS and B2B technology platforms.
• Must be creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution amidst multiple priorities and goals.
• Proven track record of developing and executing successful marketing strategies that drive product growth and revenue.
• Must have exceptional organizational skills to effectively prioritize and manage multiple projects with tight deadlines.
• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Proven ability to set and deliver against measurable marketing metrics.
• Excellent communication skills, both written and verbal.
• Ability to confidently pick up and lead new projects even in the face of ambiguity.
• Experience in the automotive industry would be considered an asset.
• A post-graduate degree (MBA) is an asset.

WORK AUTHORIZATION/SECURITY CLEARANCE REQUIREMENTS

N/

ESSENTIAL FUNCTIONS

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Oversee and manage all aspects of product launches, from planning to execution, ensuring alignment with business goals.
• Develop and refine go-to-market strategies, product messaging, and positioning to effectively communicate value propositions.
• Perform market research on new products, establish timelines for development, influence pricing and packaging, guide sales teams, and develop messaging and market positioning.
• Articulate the benefits of product features and translate them into customer-facing messaging.
• Collaborate with the product manager or product owner to follow the product roadmap.
• Assist sales with the knowledge and tools needed for success, including developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.
• Gather and utilize client testimonials to support marketing and sales efforts.
• Develop detailed user and buyer personas to inform marketing strategies and product positioning.
• Collaborate with product, sales, and other departments to define goals, campaigns, and metrics for product launches.
• Manage content marketing to produce high-quality content that supports product marketing initiatives and create compelling materials that highlight product features, benefits, and sales collateral.
• Train internal teams on articulating product benefits and creating supporting documents to enhance sales and customer interactions.
• Other Duties: Please note this job description is not designed to cover all possible activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.