Product Marketing Manager - Sales Enablement

at  Valimail

COMPANY OVERVIEW

Valimail is a fast growing, venture funded startup and the leader in Email Authentication as a Service. Here is your chance to get in on the ground floor at an important technology innovator and to help build a major business service category. We have built a revolutionary platform on top of open standards — DMARC, DKIM, and SPF — for the first time it makes it possible for any organization to protect itself against email impersonation. Valimail pioneered the notion of automated email authentication, with innovative components like our DNS-based Authenticator (including our patented Instant SPF). We’re committed to building a more trusted email ecosystem.
Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you’re open to learning new skills in order to grow with us. Make our team, your team!

POSITION OVERVIEW

We are seeking a highly skilled Product Marketing Manager - Sales Enablement with a B2B SaaS background to join our Product Marketing team, reporting to the Director of Product Marketing. This role is designed for a leader who thrives on understanding and transforming product features into relevant value-based content, sales tools, and insights that help create interest, drive adoption and ultimately attract new customers. The ideal candidate will have a strong background in competitive research, content creation, and sales enablement, as well as experience interacting with sales leaders and managing enablement platforms like Highspot.
Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you’re open to learning new skills in order to grow with us. Make our team, your team!

WHO WE ARE

Valimail is the global leader in zero-trust email security. The company’s full line of cloud-native solutions authenticate sender identity to stop phishing, protect brands, and ensure compliance; they are used by organizations ranging from neighborhood shops to some of the world’s largest organizations, including Uber, Splunk, Yelp, Mercedes Benz USA, and the U.S. Federal Aviation Administration. Valimail is the fastest-growing DMARC solution with the largest global market share and is the premier DMARC partner for Microsoft 365 environments.

WHAT YOU’LL BE DOING:

• Create and manage sales enablement content, including decks, one-pagers, scripts, and FAQs, to empower sales teams to effectively communicate the value proposition and achieve sales objectives.
• Develop succinct and effective product-related sales training materials (demos, training, FAQs, etc.) and lead training sessions.
• Conduct market research and competitive analysis to inform development of competitive battlecards, ensuring sales teams have up-to-date competitive positioning and messaging.
• Own key product-related sales communications and updates.
• Own and manage the content/enablement hosting tool (Highspot), ensuring content is easily accessible and up-to-date.
• Work closely with sales leaders to identify enablement gaps, provide the necessary training or content support and ensure alignment on messaging. Act as key liaison between marketing and sales team.
• Work closely with the product management team to grasp detailed product features, benefits, and the roadmap. Translate these elements into positioning and messaging that resonate with the target audience.
• Collaborate with the Director of Product Marketing to support ad hoc product marketing activities such as product launches, market analysis, and go-to-market strategies.
• Provide ongoing support and education to sales teams on product positioning, features, and competitive advantages.