Product Marketing Manager

at  Shieldpay

THE OPPORTUNITY

As Product Marketing Manager you’ll serve as the bridge between product development and our market. You will be responsible for ensuring that our product is successfully launched and positioned in the marketplace. This role requires a combination of strategic thinking, market research, and strong communication skills.

• Market Research: Conduct in-depth market research to understand customer needs, industry trends, and competitive landscapes. Bridge the gap between product development and market execution.
• Collaborate: Collaborate with the marketing team to create compelling product materials, including marketing collateral and messaging. Partner with product management to establish clear product goals and metrics.
• Product Positioning: Develop comprehensive user and buyer personas to understand target audiences. Develop a compelling product positioning strategy that differentiates the product from competitors and resonates with the target market.
• Go-to-Market Strategy: Create and execute go-to-market plans that outline the product launch, pricing, distribution, and promotional strategies.
• Product Messaging: Develop clear and concise messaging that effectively communicates the product’s value proposition to customers, sales teams, and other stakeholders.
• Competitive Analysis: Monitor the competitive landscape and identify opportunities for product differentiation and market expansion.
• Sales Enablement: Train sales teams on effective product demonstrations and persuasive sales techniques. Provide sales teams with the necessary tools, training, and support to effectively sell the product.
• Customer Feedback: Gather and analyze customer feedback to inform product improvements and future development.
• Product Launch: Plan and execute successful product launches, including marketing campaigns, press releases, and events.