Product Marketing Manager

at  SITA Switzerland Sarl

ABOUT YOUR SKILLS

• 3-5 years of proven experience in product marketing, with a strong track record of developing and executing successful go-to-market marketing strategies and campaigns.
• Experience working with cross-functional teams such as product management, sales, and MarCom in complex environments is essential.
• Excellent written and spoken English skills, enabling you to communicate effectively with internal teams and external audiences in a global setting.
• Deep understanding of market dynamics, customer insights, and competitive landscapes. You excel at identifying opportunities to differentiate products and messaging to drive business growth.
• Experience with product launches: Hands-on experience managing large-scale product launches across multiple regions, with a focus on coordinating cross-functional efforts and optimizing launch impact.
• Storyteller: You possess excellent communication and writing skills, with a particular focus on fluent, professional English. You can create clear, compelling, and differentiated product messaging that resonates with target audiences and addresses their needs.
• Data-driven: You use data and metrics to analyze marketing performance and make informed decisions to optimize campaigns. Experience with marketing analytics and reporting tools is highly desired.
• Project management experience to manage multiple projects simultaneously, ensuring on-time delivery of marketing materials, campaigns, and launches. Strong organizational, leadership and time-management skills are a must.
• Customer-centric focus for understanding customer pain points and tailoring marketing efforts to address their needs, driving customer engagement and loyalty.

ABOUT THE ROLE & TEAM

As a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience.
You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings SITA’s promise to life to support business growth and product adoption.
Reporting to the Head of Marketing for Borders, you will be a part of the Borders Marketing team, responsible for developing simple and differentiated value propositions for our products, developing integrating marketing programs, and collaborating closely with product management to align on business case realization, market segmentation, product launches and on-going marketing.