Product Marketing Manager

at  SplitMetrics

Hi! It’s SplitMetrics, a remote-first team of experts building the future of mobile marketing. Top app developers turn to us for intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights.

• Conduct regular user research across variety of segments to have deep understanding of our users, and their pain points and to advocate for their needs throughout the product life cycle.
• Understand our products’ functionality and value proposition and translate that into a messaging resonating with our target audience.
• Own the story of our products on different channels based on best practices and customer insights of where, when and how target audience wants to hear from us (e.g. website, emails, in-app messages).
• Monitor market and competitors to identify opportunities and threats
• Create materials for Sales and Customer Success that highlight product features and benefits in close collaboration with Marketing team.
• Launch new features well - be strategic, KPI-driven, and responsible for outcomes. Work cross-functionally with teammates across the company to deliver launches on time and at a high quality bar.
• Focus on our self-serve funnel (acquisition, activation, retention)and build awareness for the core aspects of what makes the product experience great and valuable.