Product Marketing Manager

at  SWIFT Financial Messaging Services

About the Role
Are you a product marketing manager looking to work on new products/propositions in the payments space? Do you want to improve the payment experience for customers of 11,000 financial institutions? As a product marketing expert, you will be responsible for driving awareness, engagement, acquisition and usage of products/services.
Overview
As individuals, banks and corporates’ demand for frictionless, instant and innovative payment and securities solutions grows, we are looking for talented individuals to help us drive adoption of next generation payments and securities solutions. If you are looking to have direct impact on how the banking industry adapts to the changes in technology and customer expectations and have an affinity with financial services, then the Swift Transaction Management Tribe is a place for you.
We are looking for an ambitious, talented, dynamic, and self-driven Product Marketing Manager to work within the Product function. We work in Agile: you will report to the Chapter Lead for the Go-To-Market Chapter, working on a day-to-day basis as part of the Payment Experience squad. This will offer you the opportunity to further grow both your technical and business expertise, as well as learn from colleagues involved in a number of key initiatives across the Tribe.
Education
University degree
Experience
At least 5 years’ experience, including 3 in a product/go to market/sales enablement role
Key Responsibilities
The Payment Experience squad within Swift Transaction Management Tribe is looking for a talented and dynamic Product Marketing Manager.

Working collaboratively with colleagues from product, CX, marketing communications and business development disciplines you will be accountable for:

• Strategy: Definition of go-to-market strategy to drive awareness, engagement, acquisition, and usage (B2B2C/B2B2B) across product/initiative set.
• Sales enablement: Create and continuously enhance market collateral and tools for the BD teams to educate clients and prospective clients on our products and capabilities.
• Communications: Working with Marketing and Communication teams to define business objectives, targeted audiences, key messages and supporting material and collateral to drive communication campaigns.
• New product/initiative launch: Shaping effective global launch strategies for products/initiatives – own market segmentation, value proposition, messaging, positioning and communications.
• Data analysis: Work with key stakeholders to track and monitor adoption and usage; leading initiatives to contribute to company priorities for set projects.
• Customer and industry engagement: Support customer meetings/working groups and industry events with relevant content.

What will make you successful?

• Proactive, self-starter: willing to make things happen. Enthusiastic and dynamic individual willing to contribute to the overall objectives and deliverables of the team.
• Excellent stakeholder management skills: ability to quickly build relationships and collaborate cross-functionally.
• Customer-focus, striving to continuously maximize the value delivered to our customers, thinking outside-in.
• Willingness to tackle complex subjects and develop deep understanding of our products/services.
• Excellent communication and presentation skills: modifies communication style to others, acknowledges and respects other views, comfortable to speak in public forums.
• Analytical skills: ability to understand and interpret data and provide recommendations for driving adoption and usage.
• Team player, collaborative and able to build bridges with others. Ability to cross-skill and develop a “T-shape” profile to help the team to deliver on its objectives.
• Fluent in English (spoken and written).

What we offer
We put you in control of career
We give you a competitive package
We help you perform at your best
We help you make a difference
We give you the freedom to be yourself
We give you the freedom to be yourself. We are creating an environment of unique individuals – like you – with different perspectives on the financial industry and the world. An environment in which everyone’s voice counts and where you can reach your full potential regardless of age, background, culture, colour, disability, gender, nationality, race, religion, sexual orientation, or veteran/military status

• Strategy: Definition of go-to-market strategy to drive awareness, engagement, acquisition, and usage (B2B2C/B2B2B) across product/initiative set.
• Sales enablement: Create and continuously enhance market collateral and tools for the BD teams to educate clients and prospective clients on our products and capabilities.
• Communications: Working with Marketing and Communication teams to define business objectives, targeted audiences, key messages and supporting material and collateral to drive communication campaigns.
• New product/initiative launch: Shaping effective global launch strategies for products/initiatives – own market segmentation, value proposition, messaging, positioning and communications.
• Data analysis: Work with key stakeholders to track and monitor adoption and usage; leading initiatives to contribute to company priorities for set projects.
• Customer and industry engagement: Support customer meetings/working groups and industry events with relevant content