Product Marketing Manager, TikTok Business Suite and Business Accounts - MP

at  TikTok

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact-for ourselves, our company, and the users we serve. Join us.
The Product Marketing team for TikTok’s Business Suite & Business Accounts is part of the Product Strategy and Operations (PSO) organization. This team focuses on enhancing the experience for Business Accounts (BAs), equipping them with tools for profile management, content creation, and engagement, accessible both through the TikTok app and the web-based Business Suite. Our goal is to support businesses of all sizes by helping them build their communities, engage audiences, and grow their impact on TikTok.
We are seeking a Product Marketing Manager to lead the product strategy and go-to-market efforts for Business Suite and Business Accounts features that streamline account setup, content management, and user engagement. You will be an integral part of the product lifecycle—from identifying customer needs and collaborating cross-functionally, to launching and driving adoption of features that empower businesses to thrive on TikTok.

MINIMUM QUALIFICATIONS:

• BA/BS degree or equivalent experience.
• 3+ years of experience in product marketing or product management, ideally within social media, SaaS, or B2B platforms.
• Strong understanding of customer journey, content engagement, and business account needs on digital platforms.
• Exceptional communication, organizational, and analytical skills.
• Proven ability to manage multiple projects and lead cross-functional teams to drive go-to-market strategies.

PREFERRED QUALIFICATIONS:

• Experience with customer personas, content tools, or business analytics is a plus.
• Experience with business tools, engagement features, or B2B products in digital platforms.
  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
  Job Information
  The base salary range for this position in the selected city is $103200 - $244888 annually.
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  Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
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  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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• Lead product strategy and GTM initiatives for Business Suite & Business Accounts, focusing on profile management, content, and audience engagement.
• Develop compelling value propositions and messaging to highlight the benefits of streamlined tools for business growth.
• Drive global adoption through targeted marketing campaigns, sales enablement, and customer education programs.
• Define and track success metrics to ensure Business Suite features meet user needs and business objectives